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with management responsibility going to David Besbris.By March 2015, Google executive Bradley Horowitz, who had co-founded Google Plus with Gundotra, had replaced Besbris, becoming vice president of streams, photos, and sharing.Three Google executives have overseen the service, which has undergone substantial changes leading to a redesign in November 2015.Google is the company's fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 1, 2012), and Orkut (launched in 2004, as of 2013). Features included the ability to post photos and status updates to the stream or interest based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.
The company replied that the significance of Google was less as a Facebook competitor than as a means of gathering and connecting user information from Google's various services.
Consequently, the reported number of active users on Google grew significantly, but the average time those users spent on the site was a small fraction of that on comparable social media services.
In 2011 Google reached 10 million users just two weeks after the launch.
Another function of Circles is to control the content of one's Stream.
A user may click on a Circle on the left side of the page and the Stream portion of the page (the center) will contain only posts shared by users in that Circle.
For the unsegmented Stream (includes content from all of a user's Circles), each Circle has a "slider" configuration item with four positions: nothing, some things, most things, and everything.